Michael LeFort is an award-winning brand strategist and marketer with a 20-year track record of building go-to-market systems for global brands across technology, education, consumer goods, media, and social impact.
At GEOGrow, Michael helps brands translate human storytelling into AI-driven visibility and growth, bridging creative strategy with the emerging world of Generative Engine Optimization (GEO). His focus: ensuring brands are not only seen by people — but also understood and remembered by AI.
Before joining GEOGrow, Michael led omni-channel campaigns that drove measurable sales, loyalty, and brand reach for clients including Hit Entertainment (Thomas the Tank Engine, Bob the Builder, Angelina Ballerina), Emeril Lagasse, Rachael Ray Show, Nickelodeon, Special Olympics, HBO, MetLife, FitVine Wine, Barnes & Noble, Iconix Brand Group, UNICEF USA, Sesame Street, and Discovery.
Known for his creative vision and collaborative leadership, Michael builds alignment between partners, clients, and teams — transforming insights into unified brand narratives that win both hearts and algorithms.
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